1935

At an extraordinary General Meeting held on the 18th September the capital of the Company was increased from £1000 to £3000. With a turnover, often of less then £50 per week and the prospect of any increase doubtful, the Bostock Family were expressing considerable concern at the lack of progress of the company and even suggested to Mr. A. Axelrath the possibility of liquidation.

A further trading loss occurred in 1935 and a Debit of £2294 was carried forward.

Very little money was spent on advertising Dove Polishes but at least one cinema in town ("The Picturehouse") regularly screened a colour slide the title of which was "regularly use Dove Polish". It is believed that the slide was projected up until 1939.