The fortune of the Company changes in 1938.

Photograph of Dr Simon and family,

taken in 1937, before they came to England.

Dr Simon and his family arrived from Germany at the beginning of 1938.

He purchased a house in St. John's road, Stafford and with his wife and 2 children plus 2 sealed containers of furniture and personal possessions, took up residence.

Dr. Simon joined the Company as its Chief Chemist, and his aim was to improve the quality of the shoe and floor polishes. But more importantly he planned to produce many of the Chemical Products and Paints which he had successfully manufactured in Germany.

Upon his arrival at the Glover St. factory he was just as dismayed as John Forman was in 1934 at the dilapidated state of the site and the buildings.

Dr. Simon's office/Laboratory at Glover Street contained a desk, a bookcase, which he had brought over from Germany, and a wooden bench. A gas supply had been provided and this was connected to a 'Bunsen Burner' and a gas ring. The other laboratory equipment consisted of a set of weighing scales (second hand from a local chemist), a few Woolworths saucepans and test tubes, beakers, thermometers etc. The most valuable item of equipment was a set of German Hydrometers (which he had also brought with him) and no one but himself was allowed to use them until he was sure they were in 'safe hands''.

The procedure he followed was to write his formulations in a laboratory note book using code numbers for each raw material. Dr. Simon was very insistent that his formulations were kept secret and that Mr. Forman and other staff always referred to the raw material code numbers.

On the 9th February 1938 Dr. H. Simon was nominated by Mr. Axelrath, and was appointed a Director of the Company At his first meeting of the Directors held on the 16th February 1938 the share capital of the Company was increased from £5,000 to £7,100.

At an extraordinary General Meeting held on the 23rd March 1938, Dr. Simon proposed that the name of the company be changed to 'Spic and Span Chemical Products Ltd..', and this was approved. At this meeting Dr. Simon was allocated 1800 shares and arranged to make his first purchase of factory equipment ~ a second hand powder mixer costing £18.

The registration on the new Company name was approved on the 19th May 1938, and on the 25th May 1938 at a Directors meeting held at No.1 Glover Street Stafford, the Secretary reported that the certificate of change of name to 'Spic & Span Chemical Products Ltd..' had been received from the Registrar of Companies.

The original polish factory as described in chapter two had been extended to include all the buildings beyond the original building shown in the photograph. The layout of the extended factory as recalled by Mr C V Lawton showing the paints, chemicals and laboratory is shown below:

In February Mr C V Lawton attended an interview with Mr J J E Forman and Dr H Simon for a position as Dr Simon's Laboratory Assistant. A week later he joined the company. His recollections of working with Dr Simon in those early days and his later career with the company appear in his biography.

A high priority for Dr Simon was to convert his German formulations into small trial samples using English raw materials. Small batches would then be made to produce samples to send to customers. Mr Lawton recalls that one of the most read books that Dr Simon had was a German/English technical dictionary but it did not help much due to Dr Simon's poor English and Mr Lawton's limited chemical knowledge.

The procedure Dr Simon followed was to write his formulations in a laboratory note book using code numbers for each raw material. This was a method he had used in Germany in order that his formulations were kept secret.

An example of one of these formulations for 110lbs of a product known as 'Mellitol' is given below:

The formulation contains G448 Portland Cement, G402 - Lime G420 and G484 different grades of diatomaceous earth.

Over the next few months various pieces of equipment arrived in the factory, the most important being a 5 cwt. 'Gardener' powder mixer. In order to produce bituminous paints a 200 gallon road tar boiler and an electric stirrer were purchased which enabled larger quantities to be manufactured for the gradual increase in the number of orders.

Not only was Dr Simon producing building chemical products, but also an increasing number of speciality paints which he had successfully produced in Germany, amongst these were chlorinated rubber protective paints, paint remover, white line road marking paint and a number of other products of great use should war break out.

In addition to all his activities with the production of his range of chemical products he was assisting Mr J J E Forman in the formulating of the various shoe polishes as the company was finding it increasingly difficult to obtain waxes and dyes from abroad.

On top of all these factory activities Dr Simon was carrying out a comprehensive selling programme with visits to important manufacturers of pre-cast concrete and users of paints and other building chemicals, the itinerary of one of these trips with the newly appointed Sales Manager - Mr Fishburn. {Click here to view it.}

Below is a copy of a sales letter to Croft Granite

written by Mr J J E Forman on the subject of Dove Mellitol.

We would like to give you the following details regarding Dove Mellitol which we have no doubt you will read with interest.

Mellitol is not a water-repellent material (such as oils, waxes, bituminous emulsions etc.) nor is it a pore filler which, although it may show good impermeability to water at first, because the cement or concrete dries out more strongly, this class of material makes the cement more brittle and generally weakens the cement or concrete. It is for this reason that most engineers deprecate the use of pore fillers.

Even under a water pressure of 150 lbs per sq. inch, a 1:5 and 1:4 mix have shown an absolute resistance to water percolation. The best result, of course, is obtained when clean sharp sand is used.

The building Research Station has shown interest in this material and also the Cement Marketing Co. Ltd., who are at present carrying out some tests.

As far as a reduction of shrinkage by 10/50% is concerned, we have before us a Test Report which states that the shrinkage after a period of 28 days in concrete with Meellitol is 10% less than that shown in concrete without Mellitol, and after a period of almost 4 years the same concrete showed that the shrinkage was less than 17.4% in the concrete with Mellitol than without. Regarding the prevention of cracks due to shrinkage it is important to note that the use of Mellitol requires less water (reduced water-cement factor) and also that the even distribution of warmth dureing and after the binding is regulated.

Under the influence of Mellitol, the cement particles are brought closer to the aggregates and the normal size pores are changed into micro-pores. As opposed to the hitherto customary admixtures in form of powder, Dove Mellitol takes an active part in the Hydration process. The pores are not closed with foreign matter; the cement obtains a closer structure in a natural manner which shows itself in a greater uniformity of the concrete.

Since Dove Mellitol is not merely an ordinary filling material, the pre-mixing process with cement is obviated; an even distribution of Mellitol is always ensured. Already on the vibration table, particularly so in higher temperatures, the greater even-ness of the Mellitol Mortar becomes immediately noticeable.

In the building of large concrete stuctures an admixture of Mellitol is of great importance since Mellitol checks and regulates the binding warmth so that too high a temperature of the concrete, which would lead to irregularities and the formation of cracks, will not occur.

The adhesive strength of mortar to metal is increased very considerably and the bonding-tensile strength also is increased by over 80%.

The range of Dove brand products was now rapidly increasing

and a sales list of these is re-constructed below:


MELLITOL For incorporation in cement to improve concrete and mortar, etc; waterproofers and protects against cracking and crazing.
EVODEX WINTEREX When Mellitol has not been incorporated in the mix and cement renderings are found to be porous, these clear liquids are surface treatments to waterproof against driving rain. Evodex is used in summer and Winterex in winter months. For use also on porous brickwork.
RAPID A liquid which sets neat cement within two or three minutes for the purpose of plugging breaches against running water.
MN 124 A liquid addition to gauging water for hardening and accelerating the set of concrete pre-cast units etc.
FROST PROTECTIVE A liquid addition to enable concrete and mortar to be made in frosty weather without any harmful effect but actually causing an increase in compressive strengh. It can be used down to 29 deg of frost.
PROVER A surface treatment for cement and granolithic floors preventing dusting, and resisting acids and alkalis and oils. This material does not contain silicate of soda.
FIREPROOFING A colourless impregnation for timber and fabrics, and a pigmented paint for wood-work, in a wide range of colours. Will resist fire from incendiary bombs.
INSULATING PASTE A high-grade bituminous material which is perfectly neutral and free from acids, alkalis and salt solutions. It is not inflammable, is impervious to water will not flow under tropical heat and will not become brittle in intense cold. Suitable for roofing and lining tanks and many other insulating purposes.
BLACK 505 An excellent bitumious paint, free from pitch, tar and minor ingredients and made under a special manufacturing process. Suitable for metal and concrete surfaces, for sewage chambers, etc. Will resist sulphurous acids, ammonia, caustic, etc, in dilute form.
PROTECTIVE PAINT A syntheic paint for all surfaces which will resist diluted abd concentrated solutions of acids, HCl; H2SO4; H3PO4; Lactic, tannic, citric and tartaric acids etc, alkalis, NaOH; KOH; soda ammonia and alkaline solutions, etc, corrosive gases, Cl2, NH2, etc,etc.
OTHER PAINTS Camouflage, road-line paints stone paints, etc, aluminium paints to resist heat up to 900OF, etc.